Answer: Gen Z (14-21 year olds)

2 minute audio from Marketplace: 

Questions: 

• How much of your holiday shopping have you done/plan to do online vs. visiting stores? 
• What are advantages of shopping in stores? Are there some items you'd rather buy in a store than online? 
• Is it easier for you to control your spending when shopping in a store or shopping online? Explain.

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (from Marketplace): 

A survey by the National Retail Federation found the demographic most likely to shop in store this Black Friday was also the youngest – known as Generation Z, the oldest of whom are now in their late teens and early twenties.

“This is the first generation of true digital natives, so it really stands out to us how much they embrace the store,” said Katherine Cullen, director of Industry and Consumer Insights with the National Retail Federation.

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Here are some ideas on how to control your spending during the holiday season from The Balance 

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.