Tune in below to hear Tim and Yanely chat about college athletes monetizing themselves as a result of the NCAA's new policy called NIL, which stands for Name, Image and Likeness. This is a very hot topic because the world of collegiate sports has gone largely unchanged for more than a century! This NIL policy is unprecedented for the NCAA and the summer of 2022 marked the first full year of NIL payments being in effect.

The quick discussion explores questions like:

1) How much revenue are we really talking about when discussing NIL payments over the past year?

2) What are the types of deals that lead to the highest revenue?

and

3) How does this impact the day to day life of college athletes?

References:

Question of the Day: How much revenue do college sports generate for athletic departments each year?

How college athletes are getting paid from brand sponsorships as NIL marketing takes off (Business Insider)

About the Authors

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!