NGPF's FinCap Friday is back for the 2021-2022 school year and we're kicking things off with our favorite, brand new unit: Behavioral Economics! With the fall fast-approaching, countless articles, news and media coverage is focusing on FOMO - the fear of missing out.

At the early stages of the pandemic, FOMO died down because it's hard to feel jealous of someone stuck quarantining at home. Now that people are beginning to feel more comfortable socializing and traveling, FOMO is back in full effect! This episode examines how companies are triggering FOMO in potential customers as a digital marketing strategy. Check it out below:

If you're short on time, try our simplified No Tech version, containing embedded questions right in the slide deck!

Check out all of our FinCap Friday episodes here. They're not date-dependent so any of the 120+ in our catalog dating back to August 2018 may work throughout the coming year!

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BIG NEWS: NGPF is partnering with Kahoot! to bring you all the best personal finance quizzes for your financial education class! Click here to check out the NGPF partner page on Kahoot! Academy. 

About the Author

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!